Estee Lauder 2014 Annual Report Download - page 41

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39
Looking to the future, we are well-positioned to continue our sustainable, profitable growth by expanding
our geographic presence, developing our brand portfolio, diversifying our channels and building new
capabilities for success.
We will continue making strategic investments in research and development and technology to bring the
most creative and innovative products, services and experiences to our global consumers. As always,
skin care and makeup will be priorities, and we are focused on expanding profitably in fragrance and
hair care. We see a number of opportunities, such as the expanding men’s skin care segment, particularly
in Asia, one of the fastest-growing markets for men’s grooming in the world.
The growth of e-commerce and m-commerce and social media platforms represents incredible opportunities
for our brands to reach a universe of consumers in both established and emerging markets, and we
see this as an essential part of our future.
Emerging markets will remain a key strategic priority, particularly China, South Africa and Brazil, as will
important developed markets like the United States, the United Kingdom, Japan, Germany and Canada.
We are well-positioned financially to maximize these growth opportunities, thanks to the measures
we have taken over the past five years to drive efficiencies in our business. At the start of fiscal 2015,
we successfully implemented the last of four major waves of our Strategic Modernization Initiative in
the largest of our remaining locations, which gives us a powerful tool for further value creation and
should allow us to fund the areas we believe will drive sustainable growth.
The versatility of our business model and our financial discipline have put us on a solid path to what
we believe will be consistent, long-term profitable growth. Our flexibility allows us to allocate our
resources to better and faster-growing opportunities, and, with increasing efficiencies still to come, we
are confident that our proven and successful strategy will help us drive profitable growth and continue
to create value for our stockholders.
OUTLOOK