Estee Lauder 2014 Annual Report Download - page 23

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21
JO MALONE LONDON
IN BLOOM
MEANINGFUL
OPPORTUNITY IN
FRAGRANCE
Jo Malone London continues to deliver remarkable growth, driven
by its global appeal and multi-channel distribution strategy. The
brand has more than doubled its business since fiscal 2009,
and continues to see ample opportunity for expansion, thanks
in large part to creative product launches, as well as dynamic
growth in the Asia / Pacific region and Travel Retail channel.
This year, Jo Malone London unveiled its first full-floral fragrance,
Peony & Blush Suede. It was an instant sensation, marking the
brand’s most successful launch to date. The scent boasted record
sales during the holiday season and continually ranked among the
top five women’s fragrances for new launches throughout fiscal
2014. The brand also garnered attention for its inspired marketing
campaigns, such as sending “Father Christmas,” dressed in pale
blue velvet, to make same-day deliveries in London to promote
its Blue Spruce scent. Jo Malone London generated further
excitement through fresh collaborations with notable British
influencers, such as famed stylist and style editor Charlotte
Stockdale, whose Just Like Sunday candle collection includes
scents like Lavender & Lovage and Green Tomato Leaf.
Left: Jo Malone London Peony & Blush Suede fragrance combines captivating notes of red apple, peony, and suede.
Right: “Father Christmas” joyfully making his rounds for Jo Malone London.
We continued to strengthen our fragrance business in fiscal 2014, gaining share and outperforming the
United States prestige fragrance category. Our results were driven by impressive launches, thoughtful
distribution strategies, productive retailer partnerships, and highly creative online and social initiatives.
The performance of our luxury fragrances, in particular, was outstanding, and we achieved strong
growth from new launches of designer fragrance lines by Michael Kors and Tory Burch. Building upon
our success, AERIN also launched a collection of five luxury Eau de Parfum fragrances in fiscal 2014,
in specialty distribution in North America and the United Kingdom.