Estee Lauder 2014 Annual Report Download - page 19

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17
CREATING A
MORE COLORFUL
WORLD
Across brands and borders, our makeup category was a stellar performer and represents one of our
most important growth opportunities. Our success in this category reflects our ability to meet our
consumers’ growing appetite for the newest innovations, along with the strategic expansion of our
distribution, thus allowing us to introduce products that are embraced by consumers worldwide.
M·A·C ATTACK
M·A·C successfully taps into its consumers’ insatiable passion
for makeup with a steady stream of innovations, launching
new products, color story collaborations, or locally relevant
collections nearly every week. This past year, M·A·C ‘s innovations
included the Playland collection, featuring Casual Colour
pots for lips and cheeks in shades like Young at Heart or Hi
Jinks!, and a collaboration with Brazilian fashion designer
Pedro Lourenco, featuring saturated hues for lips and nails
juxtaposed with shimmery nude eye shadows.
At the same time, M·A·C dramatically increased its reach and
global awareness in fiscal 2014 by opening more than 200 new
doors, including nearly 60 freestanding stores, particularly in
international markets where M·A·C can fully express its edgy,
makeup-artist brand DNA. This record number of openings
for M·A·C created powerful momentum, allowing the brand
to gain share in prestige makeup around the world, including
in the United States, Canada, China, the United Kingdom,
Mexico, Brazil and Sub-Saharan Africa, strengthening the
foundation for future growth.
Left: Clinique’s easy-to-wear Chubby Stick Shadow Tint for Eyes offers a variety of shades for every skin tone.
Right: M·A·C Playland limited edition collection presents a “funtastical wonderland” of playful colors.