Estee Lauder 2014 Annual Report Download - page 34

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32
top 10 best colors for Indian women. The brand also offers an array of products and services geared toward
the Indian wedding culture, like Bobbi Brown Bridal boxes, which include everything needed for a beautiful
wedding celebration. Latin America, and Mexico in particular, is another example of a growing opportunity.
Origins recently opened 10 counters in Mexico and has since seen strong acceptance by both male and
female consumers who are very interested in high-performance, natural skin care. A popular product
among consumers in Mexico is the brand’s Plantscription™ SPF 25 Anti-aging cream, the top selling SKU.
Even within our developed markets, there are emerging opportunities. In the United Kingdom, we grew
double-digits in part by expanding distribution both outside of London and in untapped neighborhoods,
and by increasing the penetration of our brands, such as Jo Malone London and M·A·C. Currently, in the
United States, our fastest-growing demographic group is Latina consumers, and we are engaging them
through products and channels, and in Latin American travel corridors. We also use insights to tap into
the diverse demographics in United States markets like New York City. For example, our product and
service offerings at three department stores located within 12 miles of each other — in Flushing and Rego
Park, Queens, and in downtown Brooklyn — cater to vastly different consumer groups.
Above: Estée Lauder created Nutritious Rosy Prism exclusively for Asian women, to reawaken their skin’s natural rosiness.
Right: M·A·C Indulge collection appeals to consumers’ daring side.