Estee Lauder 2002 Annual Report Download - page 31

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30 Bumble and bumble contributed with increased product sales. New to the line are Alojoba Shampoo and
Alojoba Conditioner, moisture-rich formulas containing aloe vera, jojoba, cucumber and chamomile,
and Sumotech, a paste/wax hybrid that imparts hold without stiffness. In addition to product innovation, the
brand has set new marketing standards for the industry, maximizing product sales by capitalizing on the power
and credibility of the stylist recommendation coupled with exciting retail presentation. These skills are taught
at Bumble and bumble University, a new educational division that shares the brand’s unprecedented business
and technical expertise with its wholesale salon customers.