Estee Lauder 2002 Annual Report Download - page 24

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23
Refining Powder Makeup, a sheer skin perfector. Other innovations include Underwear For Lips and Under-
wear For Lids, primers that improve lip color and eye makeup performance.
jane delivered prestige technology to the self-select market with Iced Shadow, a reflective eye shadow in
a unique sifter pot; Fabulizer for Eyes,which has a unique wand applicator, and Megabites Glossy Gloss, a lipcolor
that delivers shine and condition.
Stila’s packaging innovation was demonstrated by the new Lip Glaze Palette, composed of five split pans containing
10 shades. The brand expanded its Convertible Color line with Convertible Eye Color, a portable eye product
that contains a shadow, liner and smudger, and launched Illuminating Liquid Foundation, a liquid version of
its Illuminating Powder Foundation. Color stories, such as Winter Blues and High Tea, also attracted consumers.