Estee Lauder 2002 Annual Report Download - page 16

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15
The Estée Lauder Companies strives to bring
leadership and innovation to the world of
beauty—whether it’s through a cutting-edge
new product, an exciting packaging design,
philanthropic leadership or unsurpassed training
for our professionals. In fiscal 2002, our standards
of excellence were recognized by more than
110 industry and magazine awards received in
honor of our outstanding people and products.
Following are highlights from some of the
exciting 2002 brand initiatives.
Aveda opened the Aveda London Institute, with
an advanced education center for beauty pro-
fessionals, a retail store and a salon.
Stila launched at Bloomingdale’s with a highly
original vending machine display.
In 2002, Mrs. Estée Lauder was recognized as the
International Business Leader of the Year by
the U. S. Department of Commerce.
Anewteam of trend experts helped the Estée
Lauder brand shape the latest global trends,
while the jane brand collaborated with the
hip, savvy teens at New York City’s High School
of Art and Design to develop its fresh new adver-
tising campaign.
American patriotism was proudly showcased in
the Prescriptives “Pride Bag”, which was created
to honor all of the American women at the Winter
Games in Salt Lake City, Utah.
Estée Lauder introduced its glamorous new
spokesmodel, Carolyn Murphy, in a campaign
for the launch of Advanced Night Repair Eye
Recovery Complex, while Intuition for Men cele-
brated its June launch in suitable style by ringing
the closing bell at the New York Stock Exchange.
And, finally, Bobbi Brown’s efforts for Dress for
Success joined the long tradition of giving at
The Estée Lauder Companies.
WHAT’S NEW