Electrolux 2014 Annual Report Download - page 49

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Electrolux
markets
Average number
of employees 
21,729
Market demand for major appliances
 compared to 
EgyptWestern
Europe
Eastern
Europe
Cooking
with steam
Electrolux has a broad and
innovative range of steam
ovens on the market. Having
worked with the best chefs in
the world for over  years,
Electrolux is convinced that
steam is the future of cooking.
Innovative CombiSteam ovens
have been launched in Europe
under the Electrolux and AEG
brands.
Fourth Wall: A kitchen
without boundaries
Electrolux Grand Cuisine and Poggenpohl have
introduced a pioneering concept kitchen: the
Fourth Wall. It is a kitchen without boundaries,
where gastronomy, creativity and interior design
come together to inspire. It is a kitchen where
professional cooking meets luxury living. The
concept aims to elevate both brands to a position
that is perceived as being more premium and
luxury by emphasizing culinary leadership.
AEG ProTex dryer
The AEG ProTex dryer is fitted with the revolutionary
AbsoluteCare technology, marking the first time
sensitive garments like wool and silk can be dried
with no shrinkage compared to line drying. It has
been awarded the Apparel Care Blue label from
Woolmark, the world’s most respected authority
on wool care. Additionally, heat pump technology
achieves up to % energy savings compared to
traditional condense dryers.
AEG Maxi Sense
Hob
With the AEG Maxi Sense Hob, it
is possible to use up to three pots
and pans simultaneously on the
large FreeZone induction cooking
area and an additional two on
the power zones, with individual
control of the temperature.
Pots and pans can be freely
moved around the cooker when
preparing food.
ELECTROLUX ANNUAL REPORT 