Electrolux 2014 Annual Report Download - page 16

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Mission –
financial goals
Operating margin
of at least %
Electrolux can achieve a high level of profitability by
maintaining its focus on innovative products and offer-
ings, strong brands and enhanced efficiency. In ,
the Electrolux Green Range, the most energy-efficient
products, represented % of products sold and % of
gross profit. The Group’s operating margin increased to
.%, excluding items affecting comparability.
Capital turnover-rate
of at least  times
Electrolux strives for an optimal capital structure in
relation to the Group’s goals for profitability and growth.
In recent years, efforts to reduce working capital have
been intensified. This has resulted in a lower level of
structural working capital. Reducing the amount of cap-
ital tied up in operations creates opportunities for rapid
and profitable growth. The capital turnover-rate was .
times in .
Capital turnover-rate
>6%4.3%>4x4.0x
Operating margin
SEKm
,
,
,
,
1413121110
Operating income
Operating margin
Goal %
%
Times
0
2
4
6
1413121110
Capital turnover-rate
Goal 4 times
GOAL GOALRESULT  RESULT 
Electrolux financial goals contribute to maintaining and strengthening
the Group’s leading, global position in the industry, and to generating
a healthy total return to Electrolux shareholders.
 ELECTROLUX ANNUAL REPORT 
  