Electrolux 2014 Annual Report Download - page 21

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The global market for household appliances is changing in pace with the emergence of an affluent middle class, which is happening in parallel
with increasing awareness of climate change and limited natural resources. Strength factors, such as a global presence, consumer insight, a wide
product range and sustainability leadership, enable Electrolux to offer new solutions that meet the consumer requirements of today and tomorrow.
Macro drivers
New
economies
Changing
lifestages
Neo
urbanization
Climate
change
Constrained
resources
Breakthrough
technologies
Electrolux competitive advantages
Glocal
presence
Consumer
insight Design Professional
legacy
Scandinavian
heritage
Wide product
range
People and
culture
Sustainability
leadership
Customer value is based on the products
and the services that Electrolux provides.
Electrolux develops solutions that facilitate
the everyday lives of consumers.
Innovative products, closely based on the
Group’s professional expertise, are launched
at an increasing pace across the globe.
ELECTROLUX ANNUAL REPORT 