Electrolux 2014 Annual Report Download - page 40
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Our values
Respect and Diversity, Ethics and Integrity, and Safety and Sustainability form
the foundation of the Electrolux corporate culture. Three core values clearly
distinguish Electrolux: Passion for Innovation, Customer Obsession and Drive
for Results.
Passion
for Innovation
Innovation is key to our success. We are
constantly looking for new opportunities
and new ways to go forward. We are
always open to better ways of doing
things. We are not afraid of taking risks.
An innovation may be anything new and
different that improves the customer
experience or otherwise benefits the
customer.
Customer
Obsession
The wants, wishes and views of our
customers guide our every action. We
are curious about our customers and
continuously aim to learn more about
them and their needs. We keep our
promises to our customers, and we
capture insights about and anticipate
our customers’ future needs. We strive
to create added value for customers in
all aspects of our work, ultimately aiming
to deliver the best customer experience.
Drive
for Results
We strive for a visible, measurable
benefit from everything we do. We do
not confuse efforts with results, and
value matters more to us than mere
volumes. We focus on the essential and
aim at simple, informal, lean and direct
ways of doing things.
Foundation
Our foundation governs all of us in everything we do
and, perhaps most importantly, how we engage with
each other and our surroundings. The components of
our foundation can be applied to a variety of areas, from
our relationships with colleagues to the manner in which
Electrolux conducts business in emerging economies.
Respect and Diversity
• We are a team with diverse disciplines, functions,
cultures and organizations.
• We promptly address any conflict or situation that
may involve disrespectful behavior.
• We treat all individuals with kindness and fairness.
Ethics and Integrity
• We are transparent, honest and fair in all relations,
both internally and externally.
• We challenge the behavior and values of others —
when their actions conflict with the Electrolux code
of business ethics.
Safety and Sustainability
• We seek and encourage actions that contribute to
a safe and sustainable environment.
• We are willing to compromise short-term results at
individual units to achieve sustainable Group results.
ELECTROLUX ANNUAL REPORT