Electrolux 2014 Annual Report Download - page 37

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Since , the Group is gradually restructuring its production through a thoroughly
planned manufacturing footprint program that is planned to be finalized by . About
one third of the Group’s manufacturing has been moved, primarily from Western Europe
and North America, to new production centers. These new production centers have been
established both to reduce costs and to support strategic growth markets in Asia, Mexico,
Latin America, Eastern Europe and Northern Africa.
Mexico
Latin America
Eastern Europe
Egypt
Asia
Profitable growth in all segments
Shared global strength Sharp consumer focus
Focus on differentiated products
High-end
Premium
segment
Mass-market
segment
Low-end
Low cost, lean go-to-market,
market sets prices
Electrolux is taking advan-
tage of its shared global
strength to further increase
the level of differentiation
for new launches in the
premium segment and
concurrently be able to
profitably compete in the
low-cost segments.
Benefits of scale in
Common components
and modules
Purchasing
Manufacturing
R&D
Common processes
and shared services
ELECTROLUX ANNUAL REPORT 