Electrolux 2011 Annual Report Download - page 87
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Electrolux strategy
Electrolux is the most global manufacturer in the appliances sector, commanding strong positions in all regions. Electrolux is
also the only player that offers solutions for both consumers and professional users. All product development in the Group is
based on consumer insight. With innovative products under a strong brand in the premium segment and by leveraging the
Group’s global strength and scope, Electrolux aims to create a platform for protable growth.
The
best
appliances
company
in the
world
People
Growth
• Grow value share
in mature markets
• Grow in emerging
markets
• Grow in adjacent
products categories
• Grow the “winners”
Products and
services
Brand
Operational
excellence
Sustainability
Products and services
The Group’s process for consumer-driven product development is used
in all new products. In recent years, a number of changes have been
made to the process to further raise the level of ambition for what is
delivered to consumers.
Brand
The launch of innovative, Electrolux-branded products in Europe, North
America and other markets worldwide has strengthened the Group’s
position in the global premium segment. Commanding a significant
position in the premium segment is a crucial component of the Group’s
strategy for profitable growth.
Operational excellence
Electrolux continues to adapt its manufacturing footprint and streamline
operations to enhance productivity. The focus lies on global optimization
of the business to further reduce costs and raise the rate of growth.
People
An innovative culture and employees from diverse backgrounds create
the ideal conditions for developing innovative products, finding new ways
to work, solving problems and performing beyond expectations.
Sustainability
To achieve leadership in its industry, Electrolux intends to demonstrate
how the company improves people’s lives by understanding their evolving
needs and delivering smarter, more resource-efficient solutions.
Financial goals over a business cycle
The financial goals set by Electrolux aim to strengthen the Group's leading, global position in the industry
and assist in generating a healthy total yield for Electrolux shareholders. The objective is growth with
consistent profitability. Key ratios are excluding items affecting comparability.
>6
%4%
<
4
<
25
%
>
Operating margin of 6% Capital-turnover rate
of 4 or higher
Return on net assets
of at least 25%
Average annual
growth of 4% or more
Electrolux ambition is to become the best
appliances company in the world, measured by
shareholders, customers and employees.
4