Electrolux 2011 Annual Report Download - page 38

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Electrolux strategy
Electrolux is the most global manufacturer in the appliances sector, commanding strong positions in all
regions. Electrolux is also the only player that offers solutions for both consumers and professional users.
All product development in the Group is based on consumer insight. With innovative products under a
strong brand in the premium segment and by leveraging the Group’s global strength and scope, Electrolux
aims to create a platform for protable growth.
annual report 2011 strategy
The
best
appliances
company
in the
world
People
Growth
• Grow value share
in mature markets
• Grow in emerging
markets
• Grow in adjacent
product categories
• Grow the “winners”
Products and
services
Brand
Operational
excellence
Sustainability
Products and services
The Group’s process for consumer-driven product development is
used in all new products. In recent years, a number of changes have
been made to the process to further raise the level of ambition for
what is delivered to consumers. 36
Brand
The launch of innovative, Electrolux-branded products in Europe,
North America and other markets worldwide has strengthened the
Group’s position in the global premium segment. Commanding a
significant position in the premium segment is a crucial component
of the Group’s strategy for profitable growth. 40
Operational excellence
Electrolux continues to adapt its manufacturing footprint and
streamline operations to enhance productivity. The focus lies on
global optimization of the business to further reduce costs and raise
the rate of growth. 44
People
An innovative culture and employees from diverse backgrounds cre-
ate the ideal conditions for developing innovative products, finding
new ways to work, solving problems and performing beyond expec-
tations. 46
Sustainability
To achieve leadership in its industry, Electrolux intends to demon-
strate how the company improves people’s lives by understanding
their evolving needs and delivering smarter, more resource-efficient
solutions. 48
Electrolux ambition is to become the best
appliances company in the world as measured
by shareholders, customers and employees.
34