Electrolux 2011 Annual Report Download - page 11
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Laundry
Small
appliances
Other*
Kitchen
S
h
a
r
e
o
f
g
r
o
u
p
s
a
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e
s
Electrolux products
In 2011, Electrolux sold more than 40 million products in over 150 markets. Electrolux consumer durables
comprise products for the kitchen, fabric care and cleaning. The Group’s professional products comprise corre-
sponding products for professional users, for example, industrial kitchens, restaurants and laundries. Electrolux
is the only appliances manufacturer in the industry to offer complete solutions for professionals and consumers.
The focus is on innovative and energy-efcient products in the premium segments.
6%
Laundry Washing machines and tumble-dryers are
the core of the Electrolux product offering for cleaning and
care of textiles. Innovations and a growing preference for
higher capacity, user-friendliness and resource efficiency
are driving demand for Electrolux products. 14
Small appliances Electrolux vacuum cleaners, small
domestic appliances and accessories are sold to consumers
worldwide. A strong, global distribution network and an
attractive product offering based on global product devel-
opment represent key competitive advantages. 16
Professional products Electrolux
offers a range of products and solutions
for professional kitchens and laundries.
High productivity, maximum utilization of
resources and an extensive service net-
work are key factors for purchases by
professionals. Electrolux has a global
presence.
17%
8%
59%
Kitchen For household kitchens throughout the world,
Electrolux sells cookers, ovens, refrigerators, freezers,
dishwashers and hoods. Electrolux is the leader in cooking
products and new functions are continuously developed
that facilitate preparation, storage and dish washing. 8
*Other, incl. air care, services and spare parts.
7