Electrolux 2011 Annual Report Download - page 57
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On the right track through the recession.
Transformation of Professional Products.
Profitable and fast-growing operations in Southeast Asia.
2010
2011
2009
Read more in the Electrolux annual report archive at
www.electrolux.com/annualreports
A high pace of innovation and improved cost efficiency, combined with a
global premium brand and a global service network, generated a record-
high operating margin for Professional Products.
07
10,000
8,000
6,000
4,000
2,000
0
08 09 10 11
SEKm
15
12
9
6
3
0
% Operating margin
Net sales
Net sales and operating margin, Professional Products
Electrolux performance during the recession proves the effectiveness of
the strategy. Innovative products, investment in the Electrolux brand and
a focus on strong cash flow and greater cost efficiency have paid off.
Electrolux emerged stronger than ever from the recession.
07
120,000
80,000
100,000
60,000
40,000
20,000
008 09 10 11
SEKm
12
10
8
6
4
2
0
% Operating margin
Net sales
Net sales and operating margin
With a strong brand, products adapted to the specific needs of the region
and effective marketing and distribution, Electrolux has grown rapidly
with high profitability in Southeast Asia.
090807
Operating margin
10 11
2,500
2,000
1,500
1,000
500
0 0
SEKm
15
12
9
6
3
%
Net sales
Net sales and operating margin, Southeast Asia
53