Electrolux 2011 Annual Report Download - page 3

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Electrolux
A global leader with a
customer focus
Electrolux has been doing business since 1919. Today, the company is a global leader in home appli-
ances and appliances for professional use, selling more than 40 million products to customers in
150 countries every year. Electrolux focuses on innovations that are thoughtfully designed and based
on extensive consumer insight to meet the real needs of consumers and professionals. In 2011,
Electrolux had sales of SEK 102 billion and 58,000 employees.
Electrolux is the only appliances manufacturer in the industry to offer complete solutions for
professionals and consumers. The Group’s process for consumer-driven product development
is used in all new products. The focus is on innovative and energy-effi cient products in the
premium segments.
7
Our Products
17% Laundry
8% Small appliances
10% Other*
2% Professional laundry
4% Professional
food service
Kitchen 59%
Product
categories
Share of Group sales
Kitchen
Laundry
Small appliances
Professional products
* Other, incl. air care, services and spare parts