Electrolux 2007 Annual Report Download - page 8

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Electrolux business
“Thinking of you” sums up the Electrolux offering — always put the users first and foremost,
whether it is a question of product development, design, production, marketing, logistics or
service. By offering products and services that consumers prefer, which benefit both people
and the environment, and for which consumers are willing to pay higher prices, Electrolux
can achieve profitable growth. Innovative products, lower costs and a strong brand enable
Electrolux to create a foundation for improved profitability.
PRODUCT CATEGORIES — what we sell
BUSINESS AREAS — how we report
The Group’s products are sold on more than
150 markets and the largest markets are in
Europe and North Amer-
ica. Operations are
divided in five business
areas. Consumer Dura-
bles includes four
regional business areas, while Professional Prod-
ucts is a single global business area.
In 2007, Electrolux sold more than 40 million
products. Approximately 50% of them were sold
under the global
Electrolux brand.
Consumer Durables
comprises appliances for
kitchens, fabric care and
cleaning. Professional
Products comprises corresponding products for
professional users such as industrial kitchens,
restaurants and laundries.
40
million
products sold
Sales on 150
markets
4
Consumer Durables, 93%
Kitchen, 58%
Laundry, 20%
Floor care, 8%
Other, incl. distributor sales,
services and spareparts, 7%
Professional Products, 7%
Food-service equipment, 5%
Laundry equipment, 2%
Consumer Durables, 93%
Europe, 42%
North America, 31%
Latin America, 9%
Asia/Pacific and
Rest of world, 9%
Professional Products, 7%
Share of sales
Share of sales
4