Electrolux 2007 Annual Report Download - page 29

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25
Range
management Phase-out
Focus is now moved
forward in the pro-
cess, to launch exe-
cution and range
management to
ensure consumers
are familiar with
Electrolux products.
Launch
execution
All Electrolux products
are produced for simple
recycling.
Continous updates prolong the
life of a product. Electrolux Mar-
ket Fresh, which was presented
on the former spread, became a
great success. Later on Market
Fresh was supplemented with a
three-door variant.
Sales arguments and launch
are planned in parallell with
product development. Swedish
designer Pia Wallén’s vacuum
cleaner Ultrasilencer was pre-
sented at the Asplund Design
Shop in Stockholm, Sweden, in
the autumn 2007.
25