Electrolux 2007 Annual Report Download - page 39

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35
Improved productivity
in plants
Sales and market shares,
appliances in Brazil 2003–2007
Productivity (PMH, Productivity/Man/Hour)
0.5
0.4
0.3
0.2
0.1
0
04 05 06 07
Sales
Market share
7,500 30
24
18
12
6
0
6,000
4,500
3,000
1,500
003 04 05 06 07
%
SEKm
Large and growing market
With a population of approximately 190 million,
Brazil is the leading economy in Latin America and
accounts for approximately 50% of regional GDP.
Stable economic growth in recent years has made
Brazil one of the leading global economies. About
25 million Brazilians currently have incomes that are
equal to or higher than the European average.
Sustainability a key
strategic component
Sustainability has high priority throughout the
Group, particularly in the strategy for the
Electrolux operation in Brazil. Brazil features
high energy prices and limited access to
water, and demand for environment-friendly
products and brands is growing every year.
Continuous efforts to reduce consumption of
energy and water by Electrolux products com-
prise one of the main factors for the success-
ful transformation of the Brazilian operation.
Since 2003, Electrolux
sales in Brazil have
increased by 127% in
local currency. At the
same time, market
shares have improved
from 20.6% to 25.5%.
35