Electrolux 2007 Annual Report Download - page 32

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28
Innovative products
and marketing
strategy | new products
Antarctica project
A new guest has arrived in the fragile
Antarctic environment – the world’s
first zero emissions polar station.
Powered by wind turbines and solar
panels, the Princess Elisabeth station
will house scientists who will probe the
subcontinent’s ice layer for answers to
climate change.
Electrolux is supporting the effort
with its energy-efficient appliances to
meet the daily needs of scientists and
researchers working in a tough envi-
ronment. For information, visit
www.electrolux.com/antarctica
Intelligent
oven Inspiro
Inspiro is an intelligent oven with a new
auto-sensor system, which chooses the
correct temperature, time and oven func-
tion for any type of meal.
This built-in oven was launched in
France in January 2008, and will be
launched in other European markets dur-
ing the spring.
Generation 4000
Electrolux new series of professional
laundry products combines elegant
design and cutting-edge technology
with energy-efficiency and user-friend-
liness. Generation 4000 includes a
wide range of washing machines, tum-
ble dryers and flatwork ironers.
All units feature Compass Control
for easy, efficient selection of wash-
ing programs. Generation 4000 was
launched in Europe and Asia in 2007.
Electrolux Design Lab 2007
Electrolux Design Lab, established in 2003, is an annual global design competition open
to industrial design students. The challenge for the 2007 edition was to create eco-friendly,
sustainable household appliances and solutions for 2020. The brief was to go above and
beyond water and energy efficiency and suggest ways to fost sustainable behavior and
product use.
Hundreds of students from 42 countries participated in the competition and the jury selected
eight finalists. The winning concept was e-Wash, a compact washing machine that uses soap
nuts from nature instead of detergent. For information, visit www.electrolux.com/designlab
28