Electrolux 2007 Annual Report Download - page 2

Download and view the complete annual report

Please find page 2 of the 2007 Electrolux annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 54

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54

Contacts
Peter Nyquist Tel. +46 8 738 67 63
Vice President Investor Relations and
Financial Information
Investor Relations Tel. +46 8 738 60 03
Fax +46 8 738 74 61
E-mail ir@electrolux.se
The cover is created by Frank Bruzelius, Art Director with Electrolux since 1989.
Concept, text and production by Electrolux Investor Relations and Solberg.
Contents
CEO statement 2
Electrolux business 4
Consumer Durables 5
Kitchen 5
Laundry 8
Floor-care 10
Europe 12
North America 13
Latin America 14
Asia/Pacifi c 15
Professional Products 16
Electrolux launch
in North America 20
Strategy 22
Product development 23
Brand 26
New products 28
Growth 30
Cost effi ciency 32
Brazil 34
Our people 36
Remuneration 37
Financial review 38
Electrolux story 40
Sustainability 42
Board of Directors 44
Group Management 46
During 2007, our comprehensive launches
of innovative products continued in all
areas. This resulted in a stronger position for
the Electrolux brand in Europe. The launch of
Electrolux branded products for the high-price
segment in North America will be one of the
major events during 2008.
See CEO statement, page 2.
Electrolux is working hard to improve profi tabil-
ity. A competitive production system, innova-
tive products based on consumer insight and a
strong global brand is the strategy that will generate
long-term margins on a level with the best in the
industry.
See Electrolux strategy, page 22.
During 2007, Electrolux sold more than 40
million products. Approximately 50% of
them were sold under the global Electrolux
brand. The Group’s products are sold on more
than 150 markets and the largest markets are in
Europe and North America.
See Electrolux business, page 4.
4
4