E-Z-GO 2000 Annual Report Download - page 6

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“Return on Invested Capital is our com
powerful brands and enterprise exce
>
CREATING POWERFUL BRANDS
Build on our existing brand equity: Use our estab-
lished brand leadership to grow faster than our markets,
increase the value of our products and move into related
new markets.
Simplify our portfolio: Manage only market-leading,
global brands and businesses that hold first or second
positions in attractive markets.
Focus on “profit adding” versus “profit sustaining”
investments: Invest in higher growth, higher return
businesses, with an emphasis on well-branded companies
that are leaders in their respective market niches.
Invigorate our brand builders: Give employees
the freedom to find new revenue streams, develop
out-of-the-box ideas and bring a passion for excellence
to everything we do.
ACHIEVING ENTERPRISE EXCELLENCE
Emphasize Supply Chain Management Program: Reduce
material costs through strategic sourcing that leverages
the “power of the whole” versus the “sum of the parts.”
Create value through e-business strategies: Build
strategic Internet alliances to increase productivity and
reduce costs.
Create centers for shared services: Actively look for
and invest in those areas of expertise where consolida-
tion across the enterprise makes sense.
Assimilate newly acquired companies with greater
speed: Move quickly to generate value from synergies
across the enterprise.
Build on the foundation of Textron Quality
Management: Continue to drive the basic principles
of Textron Quality Management (TQM). TQM is the
institutionalization of professional controls and disciplines
in every process and function we perform – from
administration to engineering to manufacturing.
Textron has earned a reputation for consistency, with 45 straight quarters of earnings improvement.
In today’s economy, however, we recognize that being consistent is not enough. That’s why in 2000,
we made a commitment to deliver compelling growth – long-term, sustainable growth that
makes Textron an attractive investment, a preferred business partner, a producer of innovative
products and a company where talented people want to work.
TEXTRON 2000 ANNUAL REPORT 4