E-Z-GO 2000 Annual Report Download - page 10

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Three new Citation business jets FAA-certified in 2000...order
backlog at $6.6 billion...a record 415 new jet orders. The numbers
tell a compelling story of Cessna’s leadership – a story which has
as its foundation Cessna’s unwavering commitment to provide
the best value and support to customers.
Delivering on that commitment means offering our customers
aircraft designed to meet their needs. In 2000, with the certification
and delivery of three new Citation business jet models – the
Citation CJ1, CJ2 and Encore – we once again fulfilled our promise.
It was an unprecedented new model roll-out rate for Cessna
and for the industry. And we’re not stopping there. The mid-size
Citation Sovereign – scheduled for delivery in 2004 – will re-define
the mid-size market.
To help Cessna deliver its brand promise in the future, we have
intensified our focus on Lean Manufacturing, Process Based
Management and Six Sigma performance tools through our Cessna
2020 Program. And with the www.Cessna.com web site, our
industry-leading CPDXpress online worldwide parts distribution
system, and our web-enabled supply chain management program,
enterprise excellence is adding value to our global product and
service offerings.
Now, we’re taking Cessna’s brand leadership into adjacent,
high-growth markets such as the fractional business jet ownership
segment. Together with TAG Aviation – the world leader in the
management of corporate aircraft – Cessna created a new company,
CitationShares. This new venture enables customers to enjoy
the convenience and flexibility of owning a Citation business jet,
combined with an unprecedented level of customer service – all
for a fraction of the cost!
TEXTRON 2000 ANNUAL REPORT 8
CREATING POWERFUL BRANDS ACHIEVING ENTERPRISE EXCELLENCE
Focus on operating improvements to add value at
every step of the manufacturing process.
Through Cessna 2020, employ Lean Manufacturing,
Process Based Management and Six Sigma
performance tools.
Produce business jets that represent the best value
in the industry.
Develop a broad range of business jets that support
a “step-up” strategy – one that gives customers a
logical “next step” in their Cessna purchases.
Extend our brand into adjacent, high-growth
markets like fractional share ownership.
AIRCRAFT
Cessna Aircraft
AUTOMOTIVE
FASTENING SYSTEMS
INDUSTRIAL PRODUCTS
FINANCE