E-Z-GO 2000 Annual Report Download - page 17

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At Textron Industrial Products, we’re creating compelling growth
by taking our strong brands into new and complementary markets.
At Greenlee, this means developing tools and technologies to
install, test and measure the performance of copper and fiber-
optic networks – the very infrastructure of the booming telecom-
munications industry. With Internet traffic doubling every six
months, the stakes are high to build a reliable network that can
accommodate the demand. As high-speed Internet service to
homes and businesses expands, electrical contractors need
Greenlee’s data communications and telecommunications test
and installation equipment. Building on Greenlee’s strong presence,
we are investing in this business through acquisitions and aggressive
R&D programs – growing the Data-Signal-Voice business to over
$150 million in annualized sales.
We are also bringing our brands into attractive niche markets
and developing strategic relationships to increase revenues in core
markets. E-Z-GO, the number one golf car in the world, is teaming
with ProLink®to integrate Global Positioning Systems technology
(GPS) on E-Z-GO golf cars around the world, increasing the value
proposition of our product line. And through innovative engineering
and design, the rugged, time-tested E-Z-GO Workhorse utility
vehicle has been transformed into an exciting new rough-terrain
trail vehicle serving the rural sportsman and agriculture markets.
Our competitiveness is sharpened by our focus on enterprise
excellence. This means leveraging Textron’s purchasing power
to improve direct material costs for items like motors, engines
and castings; consolidating underutilized facilities and reducing
cycle times.
15 TEXTRON 2000 ANNUAL REPORT
CREATING POWERFUL BRANDS ACHIEVING ENTERPRISE EXCELLENCE
Cross sell key brands on a global basis – particularly
within Golf and Turf – to extend the reach and
breadth of our product offering.
Create alliances with other well-established companies
to enhance the value proposition of our products.
R
ely on existing brand strength and reputation to
leverage new and complementary high-growth markets.
Streamline global manufacturing facilities by consolidating
facilities, rationalizing product lines and outsourcing non-core
production at Fluid and Power, Golf and Turf and OmniQuip.
Maximize value from recent Greenlee, Fluid and Power and
Golf and Turf acquisitions. Effectively integrate and achieve
synergies through cross selling and supply chain leverage.
Drive costs down relentlessly by applying Textron Quality
Management principles.
AIRCRAFT
AUTOMOTIVE
FASTENING SYSTEMS
INDUSTRIAL PRODUCTS
FINANCE