E-Z-GO 1998 Annual Report Download - page 16

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55%
6%
15%
24%
AUTOMOTIVE (dollars in millions)
REVENUES
OPERATING INCOME
OPERATING MARGIN
1998
$2,405
$ 179
7.4%
1997
$2,127
$ 150
7.1%
% CHANGE
13%
19%
12
Automotive Geographic Revenue
by Destination
Textron Automotive Company
by Product Line
FUEL SYSTEMS
and FUNCTIONAL
COMPONENTS
(38%)
TRIM
(62%)
Proprietary Technologies.
Growth Outpacing the Market.
Global Balance.
With its growth exceeding the
automotive market, Textron Automotive Company (TAC) increased its revenues
13 percent in 1998. A cornerstone of this growth is customer satisfaction,
evidenced by numerous awards received from DaimlerChrysler, General Motors,
Ford, Audi and Volkswagen for quality, on-time delivery and technology.
Achievements like these require a strategy that delivers results despite the
challenges of a modest 2-3 percent overall automotive unit growth rate, customer
pricing pressures and supplier consolidation. TAC meets these challenges by:
• Developing proprietary technologies where the growth outpaces the market,
• Enhancing our customer, geographic and product balance, illustrated by our
recent acquisition of U.K.-based Midland Industrial Plastics,
• Supplying complete systems, such as cockpit modules and fuel systems.
Germany-based Kautex, the leader in the worldwide plastic fuel tank market,
drives TAC toward continued global growth. Kautex incorporates a co-extruded,
plastic-forming technology that creates a high integrity, lightweight and more
environmentally friendly fuel tank. Kautex expects production to increase from
5.5 million units in 1998 to 8.1 million units in 2003.
TAC’s Trim division is achieving success through innovative, proprietary
technology evidenced by its 1998 Materials Category Award presented by the
Automotive Division of the Society of Plastics Engineers. Trim’s Thermoplastic
Urethane (TPU) instrument panel cover material offers a lighter weight and
softer touch product over conventional instrument panel coverings. Used in
DaimlerChrysler’s new ‘98 LH Series, instrument panels incorporating this
material are sequenced to our customer as complete modular systems.
Within the Functional Components Group, McCord Winn incorporates its
award-winning innovative RITec™technology, which integrates the fan shroud,
washer fluid and radiator overflow reservoirs into a single molded unit.
automotiveautomotive