ComEd 2014 Annual Report Download - page 7

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Exelon 2014 Summary Annual Report
| 7
Performance Excellence
Our commitment to excellence and to continuous improvement
drives sustainable growth and builds shareholder value. From
the safety, reliability and eciency of our operations, to the
innovative solutions we create for our customers, to the
strength of our financials, we draw on our experience and
expertise to be the best in everything we do.
Driving Competition and Choice
We believe that competition drives choice, innovation and
savings. We champion competitive energy markets to empower
our customers and to move our nation forward.
Effective Collaboration
We build strong working partnerships. We know that only through
teamwork can we develop and deliver smarter, cleaner, more
ecient energy solutions.
A Balanced Perspective
Our presence at every stage of the energy business– from
generation to power sales and retail marketing, transmission
to delivery–gives us a unique insight into todays energy
challenges. Our progressive yet grounded approach allows
us to seize opportunities that others might not see.
Advancing Clean Energy
We are committed to progress— connecting customers
to cleaner, more cost-eective energy resources and
actively leading the conversation to help shape the future
of clean energy.
Our Brand Pillars
Exelon’s employees are committed to building strong working partnerships –
with each other and with the communities we serve.
Our Brand Pillars