ComEd 2004 Annual Report Download - page 14

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12
Realizing our commitment to competition...
Continuous improvement and world-class performance are the keys
to success in emerging competitive markets.
Exelon is a leading proponent of regional competition. We remember
the days when cost-plus ratemaking led to increasing rates, deteriorating
service, and economic disadvantage in the regions we served. Now, we
strive every day to reduce our production costs, improve our service, and
realize world-class performance. As a consequence, average rates in our
service territories have moderated and even decreased compared to other
urban areas, and our shareholders enjoy one of the best total returns
in the industry. Competition works.
Exelon will be the first truly national utility. As the benefits of competition
become more apparent, wholesale competition will grow in other regions,
and Exelon will be well positioned to grow with it. Our low-cost nuclear
fleet, our financial discipline and our commitment to continuous
improvement will be an advantage for us in the emerging national market.
today
tomorrow
1st Q
Relentlessly pursue top quartile
performance in everything we do