Circuit City 2009 Annual Report Download - page 8

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Table of Contents
E
-commerce
The worldwide growth in active internet users has made e-commerce a significant opportunity for sales growth.
The increase in our internet-related sales enables us to leverage our advertising spending. We currently operate multiple e-commerce sites,
including:
We are continually upgrading the capabilities and performance of these websites. Our internet sites feature on-line catalogs of hundreds of
thousands of products, allowing us to offer a wider variety of computer and industrial products than our printed catalogs. Our customers have
around-the-clock, on-line access to purchase products and we have the ability to create targeted promotions for our customers’
interests. Many of
our internet sites also permit customers to purchase “build to order” PCs configured to their own specifications.
In addition to our own e-commerce websites, we have partnering agreements with several of the largest internet shopping and search engine
providers who feature our products on their websites or provide “click-throughs”
from their sites directly to ours. These arrangements allow us to
expand our customer base at an economical cost.
Catalogs
We currently produce a total of 15 full-line and targeted specialty catalogs in North America and Europe under distinct titles. Our portfolio of
catalogs includes such established brand names as TigerDirect.com™, Global Computer Supplies™, CompUSA, TigerDirect.ca™, Misco®,
Global Industrial™, ArrowStar™ and Nexel ™. Full-line computer product catalogs offer products such as PCs, notebooks, peripherals,
computer components, magnetic media, data communication, networking and power protection equipment, ergonomic accessories, furniture and
software. Full-line industrial product catalogs offer products such as material handling products and industrial supplies. Specialty catalogs
contain more focused product offerings and are targeted to individuals most likely to purchase from such
6
North America
Europe
www.tigerdirect.com
www.misco.co.uk
www.compusa.com
www.misco.de
www.circuitcity.com
www.misco.fr
www.compusagoved.com
www.misco.nl
www.compusabusiness.com
www.misco.it
www.tigerdirect.ca
www.misco.es
www.infotelusa.com
www.misco.se
www.globalcomputer.com
www.misco.at
www.globalgoved.com
www.misco.ch
www.systemaxpc.com
www.misco.be
www.dealopro.com
www.globalindustrial.com
www.misco.ie
www.wstore.co.uk
www.inmac
-
wstore.com
www.wstore.fr
www.inmac
-
wstore.eu
www.inmac
-
wstore.fr
www.inmac.com
www.dealopro.com
www.dealopro.fr