CenturyLink 2004 Annual Report Download - page 9

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“An Easy Call”
Bundling services together delivers convenience
and value to our customers. We expect to continue
to expand our bundles of products and services to
meet our customers’ growing needs and drive
incremental revenue growth for CenturyTel.
“One Provider,
One Bill”
Our customers cited
“single bill” as the most
important reason to
switch all communications
services to one company
(J.D. Power and Associates
Customer Satisfaction Survey,
2004). Our new billing and
customer care system enables us to
generate one bill for all the services
in our bundled packages.
Make It Easy
C
onsumers today have the freedom to choose from
an array of local, long distance, wireless, Internet
and entertainment service companies. Yet dealing
with multiple providers can be expensive, confusing
and frustrating.
At CenturyTel, we make it easy with Simple Choice™
bundles. In these bundles, customers choose a plan with
the services they want such as enhanced calling features,
long distance, Voice Mail and Internet access. One plan,
one price, one bill and one company to call for service.
Bundling services offers the convenience our customers
desire while providing revenue growth for CenturyTel. At
year-end, more than 73 percent of our residential customers
were using more than one of our services and more than
15 percent had chosen our premier bundle, Simple Choice™.
As a result, our long distance lines grew substantially
in
2004 – nearly 15 percent – as did penetration of enhanced
calling features.
OUR CUSTO MERS SAY:
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CENTURYTEL 2004 ANNUAL REPORT