CenturyLink 2004 Annual Report Download - page 3

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[ 1]
Understanding,
The Real Story
PREFACE
4
4
The communications industry continues to change at an
incredible pace. New consumer services, new technologies,
new competitors and new regulations all present major
challenges to investing in our nation’s communications
infrastructure and delivering high-quality service to
millions of individuals, families, small companies and
large corporations.
At CenturyTel, we believe the best way to meet these
challenges is by understanding what our customers need
and developing insights into how those needs will evolve
over time. With a clear understanding of what our
customers want, we are developing and executing well-
defined strategies to better serve our markets today,
tomorrow and in the years to come.
In this report, you can read about our customers’ needs –
in their own words – as well as the investments we are
making and strategies we are executing to meet those
needs. We believe a disciplined focus on our customers
will drive our growth and continued success.
CENTURYTEL 2004 ANNUAL REPORT