CenturyLink 2004 Annual Report Download - page 11

“Getting M ore for Less“
Customers prefer the convenience and value of
voice-data bundles like our Simple Choice™plans.
Eighty-seven percent of customers subscribing to
bundled services were satisfied with their local
phone provider versus an industry average of
79 percent, according to The Yankee Group’s 2004
Technologically Advanced Family Survey.
“Hundreds of Channels“
In 2004, we entered into a strategic
partnership with EchoStar
Communications to provide
CenturyTel/DISH Network
satellite television services to our
customers. Multi-channel digital
TV is now part of our one-bill,
one-point-of-contact bundled
service in several markets, and
we expect to expand
availability during 2005.
“I’m Mobile”
Through a reseller relationship,
we provide CenturyTel-branded
wireless voice and text messaging
services to our customers in
select markets as part of our
integrated bundle. We expect to
provide service to additional
markets during 2005.
We Want Good Value
In a competitive world customers appreciate value
and convenience. So we continually look for
opportunities to expand the Simple Choice™bundle
and provide customers the value of additional services
and discounts, along with the convenience of single bills
and one-stop shopping.
In 2004, we introduced tiered DSL service – broadband
access with a range of speeds and prices to meet every
need. By year end, nearly 143,000 of our customers had
a DSL connection – up 71 percent from one year ago.
We also entered into relationships to provide satellite
television and wireless services to our customers. And so
our bundle grows – with enhanced communications services
at good value delivered on one bill from one company.
OUR CUSTO MERS SAY:
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CENTURYTEL 2004 ANNUAL REPORT