Cemex 2012 Annual Report Download - page 7
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An important part of our transformation process has
been to intensify and broaden how we interact with
our customers. We are evolving from a supplier of
building materials to a company that provides com-
prehensive building solutions, in part by partnering
with our clients to deliver integrated value-added
products and services for their infrastructure and
housing projects. We are also developing innovative
higher margin specialty products tailored to our cus-
tomers’ specific requirements. The goal of these and
other commercial strategies is simple: we know that if
our customers succeed, we will succeed.
CEMEX’s long-standing commitment to sustainability
remains a pillar of our strategy. We have continued
to reduce our company’s carbon footprint—and lower
our costs—by expanding our use of alternative fuels,
reducing the clinker content of our cement, and in-
creasing our utilization of renewable sources of clean
energy. In 2012, we consolidated our leadership in
the use of lower carbon alternative fuels by achieving
an alternative fuel substitution rate of 27%, the high-
est among our global peers. That means we are on
track to achieve our 2015 target of a 35% substitu-
tion rate for alternative fuels, one of the most ambi-
tious in the global cement industry.
Sustainability also means reinforcing our commitment
to employee safety and expanding our engagement
with our communities. We encourage our employees to
volunteer in their communities; support self-construc-
tion and community infrastructure services; promote
education and provide training opportunities; cultivate
self-employment and development of micro businesses;
contribute to disaster relief; and foster local environ-
mental awareness. I want CEMEX to be a good neigh-
bor in all the communities in which we operate.
Each of CEMEX’s 44,000 employees, who live and
work in more than 50 countries around the world,
made significant contributions to our progress during
2012. Their dedication is the cornerstone of my belief
that we are on track to deliver increasing value to
you, our shareholders, in the coming years.
Finally, on behalf of the board and our management
team, I thank all of our stakeholders for their contin-
ued support.
Sincerely,
Lorenzo H. Zambrano
Chairman of the Board and Chief Executive Ocer
We are evolving from a
supplier of building materials
to a company that provides
comprehensive building
solutions.
El Rio Highway, Dominican Republic
7
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