Cemex 2012 Annual Report Download - page 3

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ex
ible
We are an increasingly flexible or-
ganization, better able to adapt to
the dynamics of our industry. Finan-
cially, we are taking decisive steps to
strengthen our capital structure and
regain our financial flexibility. Opera-
tionally, we are dramatically improv-
ing our collaboration across functions,
levels, and geographies. Commercially,
we are developing innovative higher
margin specialty products and ser-
vices to fulfill our customers’ ever-
changing needs. Environmentally,
we are capitalizing on our versatility
to consolidate our leadership in the
use of more economical, eco-friendly
alternative fuels. Collectively, we are
achieving the capability to unlock the
full potential of our company, trans-
forming challenges into opportunities.
27%
ALTERNATIVE FUELS UTILIZATION
OUT OF TOTAL FUEL MIX DURING
2012
3
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