Cathay Pacific 2000 Annual Report Download - page 13

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CATHAY PACIFIC AIRWAYS LIM ITED ANNUAL REPORT 2000 11
2000 in Review
The airline has improved and expanded its
internal training programmes, giving staff
flexible career choices and the ability to
develop new skills.
As a result of our recruitment drive in 2000,
we now employ over 14,300 people in 35
countries. M ore than 10,000 of these are
working in Hong Kong.
A vital role in the Hong Kong community
Hong Kongs environment and community
interests have long been high on the
agenda for Cathay Pacific. We have now
proudly served as title sponsor for the
Hong Kong Chinese New Year Parade for
the past three years.
A special offer w as launched during the year
for Hong Kongs senior citizens, granting a
25 percent discount on Economy Class
fares to almost all destinations on our
international netw ork.
In an effort to teach young people about the
world of aviation, the first induction course
for the Cathay Pacific Junior Pilot Club w as
organised at Cathay Pacific City in April.
Cathay Pacific held an open day for
community groups to tour our new version
of the Spirit of Hong Kong B747-400 at
Hong Kong International Airport.
We were particularly pleased to contribute
more than HK$1.9 million to the Life
Education Activity Programme (LEAP) which
teaches children about the dangers of
substance abuse.
Cathay Pacific made a number of further
donations to the Cathay Pacific Wheelchair
Bank, w hich provides specially adapted
wheelchairs to children suffering neuro-
muscular diseases. The bank now lends out
almost 150 w heelchairs.
Other charitable events during 2000
included our Change for Good inflight
fund-raising programme w hich raised a
total of HK$4.4 million for charity, and the
Cathay Pacific Charitable Travel Fund
which donated 314 air tickets to 171
charity organisations. We also provided air
tickets to Hong Kong universities for their
international student exchange
programmes, and discounted air travel to
Project Orbis, an organisation w hich helps
restore sight to the blind.
As part of a scheme to promote
aw areness on environmental issues
among young people, w e sponsored over
40 students from Hong Kong and around
Asia to participate in the Cathay Pacific
International Wilderness Experience
Programme in South Africa.
Cathay Pacific operations became leaner
and cleaner, too, w ith the launch of a
waste minimisation and recycling
programme on our aircraft and across our
ground operations. The comprehensive
system to recycle w aste materials helped
us save over HK$10 million and w e have
subsequently extended our
environmental programme to a number of
our affiliated aviation businesses by
helping them set up Environmental
Management Systems and to apply for
ISO 14000 certification.
Cathay Pacific w as awarded the Eco-
Business Environmental Reporting Gold
Aw ard 2000, one of Hong Kongs leading
environmental awards, for the publication
of the Environmental Report 1998 and
1999.