Cathay Pacific 2000 Annual Report Download - page 10

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8CATHAY PACIFIC AIRWAYS LIM ITED ANNUAL REPORT 2000
Refining our product
Cathay Pacific w ill extend its popular new
First Class cabin to the Airbus aircraft w ith
the installation of the new cabins on
twelve A340s and four A330s w hich
began in early 2001.
We also announced that w e w ill become
one of the first airlines to offer inflight
email and Intranet on our entire fleet,
with installation commencing in the
middle of 2001.
We have also implemented major new
developments at The Wing, our First Class
and Business Class lounges at Hong Kong
International Airport, including a new day
spa which w as opened in February. In
addition w e have introduced w ireless
Internet access, w hich means our
passengers now have access to the Internet
directly from laptop computers or WAP
mobile phones anyw here in the lounge.
We began offering our passengers some of
the world’s best inflight food w ith dishes
from one of Hong Kong’s most famous
Chinese restaurants. The “Best Chinese
Food in the Air” promotion started in
October w ith a selection of Chinese cuisine
from the acclaimed Yung Kee Restaurant.
The Asia M iles travel rew ard
programme has also grow n
in 2000 w ith the addition of
new partners during the
year. In particular, a new
dining category w as
2000 in Review
Building for the future
The year 2000 was an eventful one for Cathay Pacific. We embarked upon a major
expansion plan involving a significant increase in our fleet, the addition of new staff,
extra flights and new destinations, and the introduction of a range of new products and
services. We also unveiled a number of new e-Business strategies which will help
revolutionise the way we do business.
added to allow members to earn miles at
their favourite restaurants. Asia Miles
now has over 60 partners and 800,000
members.
Once again, Cathay Pacific received a
number of aw ards during the year, including
the best managed airline in Asia by Aviation
Week & Space Technology, Asia’s
SuperBrand for airlines in the Reader’s
Digest SuperBrands 2000 Survey and an
aw ard for serving the most outstanding
single w ine by Business Traveller magazine.
New destinations – new partnerships
The oneworld global airline alliance
continued to deliver benefits
to Cathay Pacific by offering
passengers seamless travel
across the alliance’s
network of more than 550
destinations.
The Cathay Pacific global network has been
further strengthened w ith the addition of
24 new flights a week in its Summer 2000
Schedule and a further 20 in its Winter
2000 Schedule. These new flights are
mainly to regional destinations.
Two new passenger destinations w ere
added to the netw ork in 2000. Services to
Karachi started in September w hilst
Wellington joined the network in July
through a codeshare agreement w ith
Qantas New Zealand. Passenger services
to Delhi w ill be launched in M arch 2001.