Casio 2010 Annual Report Download - page 8

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EXILIM EX-Z2000
Casio has long led the compact digital camera market, thanks to a stream of differentiated
product launches supported by our proprietary technologies.
Currently we offer products that differentiate us from
competitors through unique strengths such as high-speed
burst shooting and movie features, functions such as Dynamic
Photo (enabling moving subjects to be cut and pasted onto
still backgrounds or other images) and shock resistance and
waterproofing. To further build market share, we need to
ensure that users fully understand what makes the functions
incorporated into these products so impressive. In the future,
we aim to expand our share in overseas markets, particularly
Europe and China, through a marketing strategy that focuses
on deepening customer understanding of these products by
proposing new ways of using them. An example is the EX-FS10S,
a digital camera in the Exilim range specifically designed to
improve your golf. While actually on the course, you can check
whether your swing is correct by recording yourself using a
high-speed movie function and comparing the result with the
corrective lines that are displayed over the playback.
We have also developed a revolutionary new product that
combines Global Positioning System (GPS) with motion sensor
technology to enable users to pinpoint their own position even
inside buildings, where GPS cannot be used. With an inbuilt
database with map and tourist site information, it enables
display of maps indoors, with the motion sensor showing the
movement of the camera user superimposed on the map. This
makes it the ideal camera for travel.
We will continue to shake up the digital camera market by
developing and launching models with new functionality, for
new applications based on the perspective of the user.
Digital Cameras
EXILIM EX-G1
EXILIM EX-FS10S
Priorities for the current fiscal year
You can check your golf swing with the guidelines on the screen.
6CASIO COMPUTER CO., LTD.