Casio 2010 Annual Report Download - page 6

Casio will confront today’s unpredictable business
environment with a proactive global strategy that will raise
earnings substantially. This strategy is based on popularizing
new products that leverage Casio’s original, global-standard
technology. The main strategies are outlined below.
l In the digital camera business, Casio will work to expand
sales in Europe and China, and aggressively launch new
products equipped with cutting-edge technology that
combines GPS with motion sensors.
l Casio intends its new business in Digital Art Frames and
Art Clocks to contribute quickly to overall performance
and aims to expand this new business. In addition, the
company will drive a transformation from stand-alone
units to full-featured main products with Internet
connectivity.
l Casio will further expand its timepiece business by
reinforcing the G-Shock brand with aggressive promo-
tions in global markets and expanding its lineup of
radio-controlled analog products for women.
l In the electronic dictionary business, Casio will work to
become the top brand in the global education market by
maintaining its top market share and high profitability in
the Japanese market, and actively building up sales in the
Chinese market by launching color models and expand-
ing the target market.
l Casio will merge its cell phone business and TFT LCD
business with other companies as planned to launch its
global expansion on a full scale. This will capitalize on
each company’s strengths to create synergies that will
result in a stable business structure.
Medium- and Long-Term Management Strategy
To achieve continuous growth in corporate value despite
today’s difficult economic environment, Casio is improving
global cost competitiveness in every business to build a
robust earnings base that will allow the company to secure
high profits, while also strengthening its financial structure.
Casio also firmly recognizes that better performance in the
area of corporate social responsibility is an important issue.
To achieve these aims, Casio is working as one to execute
the following strategies.
1. Creating New Genres
Casio will develop new product genres that generate high
profitability in each business. This will be accomplished by
integrating Casio’s unique technology with its product plan-
ning skills, which pinpoint the market’s changing needs.
2. Creating New Strategic Businesses
In the past, Casio has drawn on unique ideas and advanced
technology to bring the world a range of exciting new
products. To achieve steady growth in the future, Casio is
determined not only to succeed in existing businesses, but
also to create value in new business fields — which leverage
Casio technologies that cannot be imitated by other
companies. In order to achieve this, Casio will focus its
Message from the President
Priorities for the current fiscal year
4CASIO COMPUTER CO., LTD.