Casio 2010 Annual Report Download - page 10

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Priorities for the current fiscal year
Thanks to design improvements in the TFT LCD panel and
mounting technology, we were able to keep the dictionaries
more or less at their current size and even lengthen their battery
life. We intend to maintain our top share in Japan by further
evolving this product line.
Over the last few years, we have worked to raise awareness
of and develop new marketing channels for electronic
dictionaries at educational institutions where they are needed,
prior to launching a drive to develop overseas markets. In the
future, we will introduce color models in the highly promising
Chinese market and broaden the range of target markets, to
step up the pace of expansion overseas.
Electronic Dictionaries
In the Japanese market, we shifted from monochrome to color screens for
major models at the beginning of 2010.
EX-word XD-A10000
8CASIO COMPUTER CO., LTD.