Casio 2010 Annual Report Download - page 7

management resources on new business fields even more
than in the past, with the aim of quickly establishing busi-
nesses that can realize a stable, highly profitable structure.
3. Strengthening the Financial Structure
Casio is moving ahead strongly with improvements in
its equity ratio and debt/equity ratio with the aim of
strengthening its financial foundations for future growth.
The uncertainty in the outlook for financial conditions in
the market today has reaffirmed Casio’s conviction that
securing financial liquidity is a key financial priority for the
growth funds needed for future business expansion and
future repayment of interest-bearing liabilities. Accordingly,
Casio will flexibly adapt as it monitors changes in the
external environment.
In the future, the company will continue to pursue even
more thoroughly efficient cash flow management and strive
to generate free cash flow, aiming to build a completely
strong, stable financial structure.
4. CSR-focused Management
Casio understands that sustainable corporate growth will
only come about with the preservation of global environ-
ment and development of society, and is actively managing
its corporate social responsibility.
Based on the Charter of Creativity for Casio, which
articulates the code of conduct for employees, Casio is
striving to improve corporate governance and compliance
by ensuring that all employees and officers understand and
comply with laws and regulations, maintain social order,
and contribute to society.
Through the execution of the four strategies described
above, Casio seeks to deliver original products and services
with high added value, increase corporate value, and con-
tribute to the building of a society of abundant creativity.
Since Casio’s foundation, its corporate creed has been
“Creativity and Contribution.” Casio’s mission is to pursue
growth as a company and increase corporate value by
contributing to society. The company is accomplishing this
by introducing innovative ideas going from 0 to 1, and
outstanding solutions based on its proprietary advanced
technologies.
Casio will continue to deliver the values of “function,
quality, economy, speed, productivity, ethics, safety, and
compatibility with the environment” in its products and
services. In the months and years ahead, the company
looks forward to providing all of its stakeholders with more
“excitement” than they anticipate, and greater “inspira-
tion” than ever before.
We ask all our shareholders and investors to continue
their support.
July 2010
Kazuo Kashio, President & CEO
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Annual Report 2010