Cash America 2014 Annual Report Download - page 63

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48
Non-GAAP Disclosure
In addition to the financial information prepared in conformity with GAAP, the Company provides
historical non-GAAP financial information. Management believes that presentation of non-GAAP financial
information is meaningful and useful in understanding the activities and business metrics of the Company’s
operations. Management believes that these non-GAAP financial measures reflect an additional way of viewing
aspects of the Company’s business that, when viewed with its GAAP results, provide a more complete
understanding of factors and trends affecting its business.
Management provides non-GAAP financial information for informational purposes and to enhance
understanding of the Company’s GAAP consolidated financial statements. Readers should consider the information
in addition to, but not instead of or superior to, its financial statements prepared in accordance with GAAP. This
non-GAAP financial information may be determined or calculated differently by other companies, limiting the
usefulness of those measures for comparative purposes.
Adjusted Earnings Measures
In addition to reporting financial results in accordance with GAAP, the Company has provided Adjusted
Earnings Measures, which are non-GAAP measures. Management believes that the presentation of these measures
provides investors with greater transparency and facilitates comparison of operating results across a broad spectrum
of companies with varying capital structures, compensation strategies, derivative instruments and amortization
methods, which provides a more complete understanding of the Company’s financial performance, competitive
position and prospects for the future. Management also believes that investors regularly rely on non-GAAP
financial measures, such as the Adjusted Earnings Measures, to assess operating performance and that such
measures may highlight trends in the Company’s business that may not otherwise be apparent when relying on
financial measures calculated in accordance with GAAP. In addition, management believes that the adjustments
included in the table below, especially those included in “Adjusted net income and adjusted diluted net income per
share from continuing operations,” are useful to investors in order to allow them to clearly quantify these amounts
and compare the Company’s financial results for the years ended December 31, 2014, 2013 and 2012, respectively.
The computation of Adjusted Earnings Measures as presented below may differ from the computation of similarly-
titled measures provided by other companies.