Cardinal Health 2011 Annual Report Download - page 10

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

SUPPORTING PROVIDERS

Our local store marketing team helps independent
pharmacies run protable, patient-centered businesses
by increasing community awareness of the services they
oer. Cardinal Health consultants create customized
marketing plans and oer a broad array of marketing
templates, tools and services to help pharmacies
promote their own local brand in their communities.
The Cardinal Health Independent Pharmacist’s Social
Media Toolkit oers helpful solutions and easy-to-follow
best practices to help pharmacists integrate social media
into their marketing and promotion eorts—oering
a new way to help them build the personal customer
relationships on which their businesses thrive.

By delivering specialized healthcare services beyond
lling prescriptions, independent pharmacies can meet
the unique needs of their communities and diversify
their revenue. Through our Specialized Care Centers,
we help independent pharmacies oer unique services
ranging from diabetes care to immunizations.

We know that generic medications help reduce healthcare
costs, while also helping pharmacies reduce their purchasing
costs. At Cardinal Health, our understanding of the generics
market — combined with our strategic relationships with
pharmaceutical manufacturers and a deep knowledge of
our customers’ needs — translates to our leading SOURCESM
Generics oering. The Cardinal Health SOURCESM Generics
oering provides customers immediate access to new
generic launches, as well as competitive pricing, selection
and availability, to help our customers accelerate their
savings and help their patients save money.

With the acquisition of Kinray, Inc., a leading pharmaceutical
distributor serving the New York City metropolitan area,
and organic growth in our customer base, we expanded the
number of independent retail pharmacies we serve in the
United States by about 50 percent.
WHAT WE’RE DOING NOW
