Callaway 2001 Annual Report Download - page 8

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The fact is that most people who play golf find the game very
challenging. Available statistics suggest that fewer than 2% of the
25 million golfers in the United States have single-digit
handicaps. In fact, most golfers in the U.S. do not even have
handicaps. A recent survey conducted by the Golf 20/20
Foundation found that the sensation of a well-struck shot is the
number one reason that amateurs enjoy golf –three times more
important than score in keeping them in the game. We believe
this shows there really are two games of golf–competitive golf at
the highest levels and the recreational game that most golfers
play. We believe that a simple resolution of the current dispute
over Coefficient of Restitution and other equipment limitations
can be achieved by making special rules that apply to elite
competitions only, similar to the differences between
professionals and amateurs in other sports. We believe that we
should all be working together to grow this wonderful game, not
stifle it.
However, we do not control the process. In fact, like other
manufacturers, golf course operators, retailers, instructors,
professional tours, etc., we have almost no input into the process.
But the little input we do have is more than that of the
constituents being governed because the golfers of the United
States have no input at all. And so for these golfers and for you,
we will continue to lobby with logic and facts. We will remain
committed to bringing products for average golfers that will help
them experience that sensation of the well-struck shot more
often. In this important way, we think we are supporting the
game and the many people associated with it.
None of us can predict the outcome or the timing of world
events, but we can plan on raising the bar for ourselves and
thereby our competitors. We are cautiously optimistic as the new
year begins. And we promise you will receive nothing but our
best effort. I personally look forward to meeting you at our
annual meeting on May 6 in Carlsbad.
Sincerely,