Callaway 2001 Annual Report Download - page 18

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Callaway Golf Company
16
heritage
Twenty years ago, a tiny three-person company in California began making wedges and putters that were different from
anything else on the market. Today, that company is Callaway Golf —from the smallest golf club manufacturer in the
world, to the largest clubmaker and a force in golf ball manufacturing. And the original vision is intact. Every day 2,500
employees carry through on the mission that Company Founder Ely Callaway created two decades ago: To create golf
equipment that is demonstrably superior and pleasingly different, and to help golfers of all skill levels enjoy the game.
This vision changed the way the game is played. The original Big Bertha Driver sparked a revolution in golf club design.
The driver, once the most-feared and least-used club in golfers' bags, was transformed into the most fun —because of
Big Bertha.
The fun and forgiveness Callaway Golf brought to drivers has since spread throughout the bag, from fairway woods and
irons to putters and golf balls. What began as a mission statement has become our heritage as a company —to be
demonstrably superior and pleasingly different.
1982
Hickory
Stick USA is
founded in
Temecula,
California.
The Company
introduces a
line of putters
and wedges
with hickory
shafts featuring
an interior
steel core.
1983
Ely Callaway
buys an interest
in the Company,
which is renamed
Callaway Hickory
Stick USA.
Ely Callaway
becomes
president and
CEO, moves
the Company to
Cathedral City,
California.
1985
Richard C.
Helmstetter
is hired as
a consultant;
soon becomes
chief golf club
designer.
1987
The Company
moves to
Carlsbad,
California.
1988
The Company
is renamed
Callaway Golf
Company.
Sales reach
$4.8 million.
1989
Callaway Golf is
the No. 1 driver
brand on the
Senior PGA Tour
by year’s end.
Sales reach
$10.4 million.
1990
Sales reach
$21.5 million.
1991
The Big
Bertha Driver
is launched.
Sales reach
$54.8 million.
1992
Callaway Golf
goes public,
begins trading
on the NYSE
under the ticker
symbol ELY.
Sales reach
$133.0 million.