Callaway 2001 Annual Report Download - page 22

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Callaway Golf Company
20
leadership
With the introduction of the original Big Bertha Stainless Steel Driver in 1991, Callaway Golf gave birth to the oversize metal
driver — defining an era in golf, spawning countless imitators and funding the vast R&D effort that drives the Company
to this day, with groundbreaking products such as the Big Bertha C4 Driver and the HX golf ball.
This remarkable track record has made Callaway Golf a vital trendsetter in the field of golf equipment technology, both
on and off the golf course. On the course, the Company has been the market share leader in woods, irons and putters
among amateur golfers. Many top professionals worldwide use clubs and balls made by Callaway Golf. Off the course,
Callaway Golf was the first major golf company to be publicly traded on the NYSE. And it has also championed the right
of average golfers to gain the full benefit of new equipment technology.
From the Hickory Stick beginnings to the Compression Cured Carbon Composite of the present, Callaway Golf is the
clear leader in finding new ways to make a very difficult game a little easier at times — and more enjoyable at all times.
1982
Hickory Stick
USA is the first
golf company to
produce a hickory
shaft with a steel
core, combining
the nostalgia
and beauty of
hickory with
the performance
of steel.
1986
Callaway Hickory
Stick USA is
a pioneer in
the computer-
controlled milling
of putters.
1988
Callaway Golf
patents the
Short Straight
Hollow Hosel
(S2H2) and
Tru-Bore
technologies.
1989
Callaway Golf
becomes the
No. 1 driver
brand on the
Senior PGA Tour.
1991
Callaway Golf is
able to harness
advanced casting
techniques in
becoming the
first company
to design and
produce a large,
stainless steel
wood — the Big
Bertha Driver.
1992
Callaway Golf
becomes the
first large golf
manufacturer
to go public
and offer shares
on the NYSE.
The Big Bertha
Driver scores its
first tour win by
Don Bies on the
Senior PGA Tour.
1993
Callaway Golf
Foundation is
founded; has
since made
$5 million
in grants to
charities.
Johnny Miller
wins the AT&T
Pebble Beach
National
Pro-Am using
Callaway
Golf clubs.