Callaway 2001 Annual Report Download - page 21

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Callaway Golf Company
19
1997
The Biggest
Big Bertha
Titanium
Driver pushes
oversize driver
design to even
greater heights.
Great Big
Bertha Tungsten
Titanium Irons
are the
Company’s
first clubs
to feature
tungsten
weighting
technology.
1998
Big Bertha X-12
Irons are the
Company’s first
irons to feature
its new multi-layer
cavity design for
improved sound
and feel.
Big Bertha
Steelhead Drivers
and Fairway
Woods mark the
first appearance
of precision-cast
variable weight
chip technology
to ensure precise
location of the
center of gravity.
1999
Great Big
Bertha Hawk Eye
Titanium Drivers
and Fairway Woods
use the exclusive
Tungsten Gravity
Screw to create
a low center
of gravity.
Great Big
Bertha Hawk Eye
Tungsten Injected
Titanium Irons
use proprietary
tungsten injection
process to help
average golfers
get shots airborne
more easily.
Odyssey TriForce
Putters combine
Stronomic insert
technology with
a new tungsten
flange to
improve roll
and forgiveness
on the green.
The ERC Forged
Titanium Driver
debuts in Europe
and Asia and
is ruled non-
conforming by
the USGA. The
driver’s unique
design creates
a Coefficient of
Restitution (COR)
that is higher than
most other drivers.
2000
Callaway Golf
Rule 35 Softfeel
and Firmfeel golf
balls are the first
three-piece, solid-
core golf balls
with a resilient
urethane cover.
Big Bertha
Steelhead Plus
Drivers and
Fairway Woods
and Steelhead
X-14 Irons are
the first product
to feature patented
Variable Face
Thickness (VFT)
Technology.
Odyssey White
Hot Putters
feature insert
technology that
is softer and
more consistent.
2001
The ERC II Forged
Titanium Driver is
hotter and more
forgiving than
the original ERC.
The Hawk Eye
VFT Titanium
Driver and
Fairway Woods
are introduced,
bringing VFT
technology to
cast titanium
metal woods.
Odyssey TriHot
Putters combine
tungsten weight
flange design
with the high-
performance
White Hot insert.
CB1 Blue and
Red golf balls are
launched, shaking
up the two-piece
ball market.
Hawk Eye VFT
Titanium Irons
enhance the
titanium iron
category.
CTU 30 Blue
and Red golf
balls replace
the Rule 35
balls, using
an improved
aerodynamic
design.
The Odyssey
White Hot
“2-Ball” Putter
is introduced
to rave reviews.
2002
The largest line
of new products
ever includes
the Big Bertha
C4 Driver –
compression
cured carbon
composite –
with exclusive
tungsten-loaded
urethane for
extra forgiveness.
At 360cc, the
C4 Driver is
the Company’s
largest driver yet.
The HX Blue
and Red golf
balls are the
first modern
golf balls
without dimples.
A patented Tubular
Lattice Network
dramatically
improves
aerodynamics.
The new Big
Bertha Irons
update the
original with
a futuristic
constant-width
sole design.
Big Bertha
Steelhead III
Drivers and
Fairway Woods
improve on VFT
Technology for
hotter ball flight.
ERC Forged
Titanium Fairway
Woods take ERC-
style, distance
and forgiveness
from the tee to
the turf.