Bank of Montreal 2000 Annual Report Download - page 10

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Personal and commercial
banking
has historically been our main engine
of growth. It is our priority to capitalize on that strength.
To that end, we are fueling growth through strategic
alliances and investments in core businesses that offer
remarkable potential. At the same time, we are intro-
ducing a broader choice of products and services, as
werealignourdistributionmixbyopeningmorein-store
branches and utilizing state-of-the-art technology such
as BMO mbanx Direct. Through these initiatives, we
aim to provide our clients with a high-quality, integrated
service experience that meets their unique needs —
and fosters the loyalty and trust upon which strong
banking relationships are built.
As the only Canadian bank to offer
AIR MILES
®
4
, we now have access
to a phenomenal 77% of Canadian
households. Last year, our Double
Dip with DebitTM AIR MILES promo-
tion attracted 30,000 new clients.
Our sales force of highly trained
mortgage professionals are
available seven days a week,
24 hours a day.
To become the top small and
mid-market business bank
in Canada, we are investing
$100 million in our commer-
cial segments. Today, we
rank second in Canada
and fifth in North America
in small business lending.
$100 million
6■Bank of Montreal Group of Companies Annual Review 2000
[bmo.com]
[bmo.com/business]
[bmo.com/mortgage]
[bmo.com/airmiles]
77%
Using the Harris Bank expertise, our
mid-market corporate banking specialists
expanded asset-based lending to our
Canadian commercial clients. Currently
worth $4 billion, we estimate that the
Canadian asset-based lending market has
the potential to grow to $30 billion.