BMW 2002 Annual Report Download - page 169

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35
Words on which a legend is founded. A maxim
trans-
fused by the drive for perfection. That is the stand-
ard
forRolls-Royce. From the very beginning, its
hallmark has been an unrivalled dedication to a motor
car, where nothing less than perfection will do  in all
its minutely tuned details. For that is what makes
a car a Rolls-Royce. Something that goes beyond the
mere sum of its already perfect details. Something
that is borne out by its sublime elegance, its perfect
proportions and by a level of craftsmanship that is
unmatched. These are the true roots of Rolls-Royce.
Charles Rolls and Sir Henry Royce did not just
found a motor car company in 1904: they created a
philosophy which will accept only the best solutions
an era has to offer.
Strive for perfection in everything you do. Take the
best that exists and make it better. When it doesnt
exist, design it. Sir Henry Royce