BMW 2002 Annual Report Download - page 125
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Please find page 125 of the 2002 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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3
Driving ahead. In thought and in action.
For the BMW Group, this is both an
aspiration and a motivation.The will to
be ahead is the result of a passion for
mobility that is felt throughout the com-
pany, a continued drive for improvement.
From this aspiration flows the energy
that makes the company successful.
The commanding freedom to take
courageous decisions and to beat new
paths, certain that they are the way to
the goal. Paths that open up leads and
secure profitable growth. Long term.
Driving ahead.