BMW 2002 Annual Report Download - page 159
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Go new ways, find new
customers. Sense, understand
what people want. And
do not know yet. Develop
strategies. Then make the
right decision, strike the
right tone. Position a brand
clearly. Capture a market.
Small size. Great enthusiasm.
100 per cent premium.
MINI a strong brand. An
exceptional story.Tremendous
success. All over the
world. Power ahead.
Driving ahead.